IKEA x Marmalade Trust
The main premise of my project will be to make a collaboration with the brand of IKEA and The Marmalade Trust who focus on preventing loneliness in the UK. Giving the large brand a trust to incorporate into my campaign allows me to reference and link different sources where people can receive help and guidance to aid them with whatever real-world problems they are facing.
Implementing different web pages and phone numbers for people to reach out to means that this campaign can be more than a concept but an actual message that you are not alone. With each of these two organisations combined it also allows me to create different concepts playing with the identity of them both such as ‘Meatballs and Marmalade’ or some other playful idea.
Work created for the Advertising Project focused on the combining a brand with a real world issue.
Project created 5.12.22
Project created 5.12.22